"Content is king”. If we were given a prize every time we hear that phrase ... It seems clear that the content marketing or content writing, is the order of the day. Even in Silicon Valley say they are no longer concerned about SEO, but for the apps. In the marketing of content: content is king, but the customer more .
How to behave on the Internet has changed, largely the result of the expansion of social networks. Many websites begin to see losses of users, who now prefer to spend more time on the networks.
Since capture their attention is more complicated, perhaps it's time to prioritize the quality over quantity, and see what we can do for the content writing.
What is content marketing?
The content marketing is to provide users with relevant information, solutions to their needs, entertainment, and any contribution that represents a "bonus" for him.
You see beyond the short sale, and think of a lasting relationship in customer loyalty.
To do this, there are two principles that we should build:
Meet the public to whom we go : who they are, how they are, where they are, what they expect or need, and how they want. Without knowing these things, be more difficult to satisfy and adapt to your expectations.
Providing quality content writing: With quality we do not mean technical achievement, but rather to add value, i.e., to offer something that is useful and interesting to users. Whether through a blog with articles of interest, provide reports and sector studies, mobile applications, video tutorials, podcasts, there are many ways in which we develop our marketing strategy content writing.
Benefits of content marketing for your business
We'll see applied in the practical example we include below.
I can do my content marketing in SMEs?
Of course. In fact, small and medium enterprises are in an excellent position to take advantage of content marketing strategies. Simply you are able to generate content writing specialist adds value and that may be of interest to your users, and sets you to publish it. Whether through articles, images or videos, the technology is available to everyone, regardless of your turnover. Here are some examples.
Content marketing in SMEs: a case study
Suppose you have a small machine shop. One possible idea to develop content marketing in your business could be record short videos on how to change a tire, how to check the oil level in the vehicle, or which aspects of our car we should keep in mind before you travel. Something so simple, so easy for you because it is the area where you get on every day can be very useful for potential customers who do not know well how to perform these tasks.
With this, we would be getting more of the benefits mentioned: would place us as experts , improve our brand image , generate sympathy in the public thereby provide useful information that we would win his confidence , would benefit our SEO to search for these keywords related to our company, it would create more traffic to our website and our sales could be influenced.
Who has not heard of Beer Casella’s? The little tailors Granada who shot to fame for his good work in social networks and Vitalization your videos showing how to tie a tie, or how to iron a shirt. Today is a landmark in social media, guest starring in many conferences, where he shares his secret to success .
In short, the secret to successful content writing is summed to give the user the appropriate information, the most convenient way possible, seeking customer loyalty . And is not the size of the company the determining factor, but the creativity and effort to offer the best of ourselves, taking the perspective of the public.
Because the content may be king, but in reality is the customer who is still king .
How to behave on the Internet has changed, largely the result of the expansion of social networks. Many websites begin to see losses of users, who now prefer to spend more time on the networks.
Since capture their attention is more complicated, perhaps it's time to prioritize the quality over quantity, and see what we can do for the content writing.
What is content marketing?
The content marketing is to provide users with relevant information, solutions to their needs, entertainment, and any contribution that represents a "bonus" for him.
You see beyond the short sale, and think of a lasting relationship in customer loyalty.
To do this, there are two principles that we should build:
Meet the public to whom we go : who they are, how they are, where they are, what they expect or need, and how they want. Without knowing these things, be more difficult to satisfy and adapt to your expectations.
Providing quality content writing: With quality we do not mean technical achievement, but rather to add value, i.e., to offer something that is useful and interesting to users. Whether through a blog with articles of interest, provide reports and sector studies, mobile applications, video tutorials, podcasts, there are many ways in which we develop our marketing strategy content writing.
Benefits of content marketing for your business
- The content marketing can give us, among others, the following benefits:
- Notoriety and virility of our content
- Improving our reputation and brand image
- Win in sympathy and user engagement ( engagement )
- Customer Loyalty
We'll see applied in the practical example we include below.
I can do my content marketing in SMEs?
Of course. In fact, small and medium enterprises are in an excellent position to take advantage of content marketing strategies. Simply you are able to generate content writing specialist adds value and that may be of interest to your users, and sets you to publish it. Whether through articles, images or videos, the technology is available to everyone, regardless of your turnover. Here are some examples.
Content marketing in SMEs: a case study
Suppose you have a small machine shop. One possible idea to develop content marketing in your business could be record short videos on how to change a tire, how to check the oil level in the vehicle, or which aspects of our car we should keep in mind before you travel. Something so simple, so easy for you because it is the area where you get on every day can be very useful for potential customers who do not know well how to perform these tasks.
With this, we would be getting more of the benefits mentioned: would place us as experts , improve our brand image , generate sympathy in the public thereby provide useful information that we would win his confidence , would benefit our SEO to search for these keywords related to our company, it would create more traffic to our website and our sales could be influenced.
Who has not heard of Beer Casella’s? The little tailors Granada who shot to fame for his good work in social networks and Vitalization your videos showing how to tie a tie, or how to iron a shirt. Today is a landmark in social media, guest starring in many conferences, where he shares his secret to success .
In short, the secret to successful content writing is summed to give the user the appropriate information, the most convenient way possible, seeking customer loyalty . And is not the size of the company the determining factor, but the creativity and effort to offer the best of ourselves, taking the perspective of the public.
Because the content may be king, but in reality is the customer who is still king .








